Building a Trust Infrastructure for the Web
Context. WordProof is a European technology company focused on content authenticity and timestamping infrastructure for the internet.
Challenge. Build a system that proves authenticity and publication time of digital content while aligning stakeholders across search, publishing, blockchain, and policy.
- Search engines
- Publishers
- European Commission stakeholders
- Blockchain infrastructure partners
Strategy. The focus was ecosystem architecture instead of a single isolated product: blockchain timestamping infrastructure, publishing integrations, collaboration with European policy/innovation programs, and positioning across global search and publishing ecosystems.
Results
- Adoption across multiple publishing environments
- Collaboration with major media organizations
- Engagement with the European Commission
- Positioning as a pioneer in web trust infrastructure
The project demonstrated how technology can be designed for complex international ecosystems across policy, media, and digital platforms.
Award highlight: WordProof won the Europe’s Blockchains for Social Good prize with 29.5 out of 30 points. According to RVO (Dutch Government), that score is exceptionally high. Read the full article.
Trusted Web ecosystem collaboration
The work also contributed to the broader Trusted Web movement by connecting technology, policy, and publishing stakeholders in one practical conversation.
Besides product and infrastructure work, the initiative actively involved policy makers and standardization leaders, including Andy Parsons (Adobe Content Authenticity), blockchain inventor Scott Stornetta, and SEO leaders such as Joost de Valk (founder of Yoast SEO, used on millions of sites globally).
The podcast, hosted by Sebastiaan van der Lans, was used as a neutral format to involve ecosystem players and share practical progress. It also included interviews with editors from the LA Times and Politico.
